"Edible Array" - A personalized and timely online grocery
For my GC 440 Commercial Printing Course, I was able to practice designing multiple collateral that maintained cohesive brand management. I started with a brand specification sheet for the overall brand look including fonts, colors, brand objective, and the logo. I also created one general brochure to advertise the company's services and how it works. I created 8 different booklets with variable data to appeal personally to the customers of the fictional brand. Finally, I created a brand story to discuss the overall process and the different mediums created within the project.
